About Zucca

About Zucca

Karen Huh spent more than two decades launching 100+ products across Starbucks, Bulletproof and other brands. Jesse Guzman spent 15 years in tech across M&A, strategy, and operations, including most recently as a venture builder at Pioneer Square Labs. Separately, they observed the same problem: specs, formulas, timelines, suppliers, and decisions often lived in different places, creating blind spots for product teams managing speed, trade-offs, and risk. So they built Zucca as an operating system for modern CPG product development. It’s a single, AI-native connected workspace that moves teams from ideation to launch and surfaces insights and trade-offs early so decisions aren’t guesses. Zucca combines deep F&B experience, systems thinking, and generative AI to help teams launch better products faster with less manual work. Fewer cycles, fewer surprises, more shelf-ready wins.

Karen & Jesse

Co-Founders